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Mighty Taco “Mighty Fish Taco” Poster
What really defines a taco? Is it the ingredients? How it’s made? Or is it simply anything contained in a tortilla shell? Mighty Taco explores this theory along with their Western New York roots by creating a new taco that captures the texture and taste of Buffalo, NY’s beloved fish fry.
The poster features a bold, in-your-face headline, along with a clear product description. The softer aquatic blues, and the childlike graphic of fish eating fish eating fish juxtapose the strong, hard-hitting copy. The combination of these various design elements adds to the brand image Mighty Taco has established as fun, fresh, hip, and modern. |
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